KEY POINTS
New Zealand won’t be the specified target of any reciprocal tariff initiative announced by President Trump.
There are good reasons to think we would have a solid case for an exemption, given our tariff rates on US products are on average less than half of those the US imposes.
But it is entirely possible that New Zealand could inadvertently get caught up in any sweeping imposition of universal tariffs, based on a notion of reciprocity at the tariffline level.
This note outlines a simple deal that New Zealand could bring to the negotiating table that would deliver reciprocal access for US products into New Zealand in exchange for an exemption from any universal tariff.
The monetised benefits of such a deal would likely far outweigh the costs, if we could be confident any deal would be honoured.
President Trump’s administration is planning reciprocal tariffs: “How you treat us is how you should expect to be treated by us”[1]
President Trump has hinted that, perhaps instead of a universal tariff, he will announce reciprocal tariffs.
While the details are not yet known[2], the broad thrust is that he sees it as unfair when (say) the EU imposes higher tariffs on imports from the US than the US imposes on imports from the EU. He frequently cites cars as an example: the EU places a 10% tariff on cars imported from the US, while the US imposes a 2.5% tariff on EU vehicles.
This note looks at possible implications of a reciprocal tariff approach for New Zealand and outlines a deal that New Zealand officials could bring to the negotiating table to try to seek an exemption.
New Zealand should not be at risk if decisions are based on average bilateral tariff rates
New Zealand’s average tariffs on US imports are significantly lower than US average tariffs on our exports.
New Zealand’s simple average tariff on imports from the US is 1.5%, compared to 3.4% imposed on New Zealand’s exports to the US.
On a trade-weighted basis (a better measure to capture tariffs faced on existing trade flows), New Zealand’s average tariff on US imports is 1.8%, compared to 4.2% imposed by the US on New Zealand exports.
As such, one might think New Zealand should be safe from President Trump’s latest tariff initiative. But, as per the oft-repeated cars example above, it is possible the President will look beyond economy-wide averages and justify imposing sweeping tariffs based on perceived unfairness in bilateral trade in individual products.
Most US exports to New Zealand enter tariff-free or where the New Zealand tariff is lower than the US’s
Over ¾ of US goods exports to New Zealand are in HS6 codes[2] where New Zealand’s tariff is lower than the US, or duty free.
24% of US exports to New Zealand (~USD1.2bn) are in HS6 products where New Zealand’s average tariff is higher than the US equivalent.
Table 1 Bilateral trade broken down by whose tariff is higher, 2023
In HS6 products where the New Zealand tariff is higher than the US tariff, it would be a stretch to suggest New Zealand is being particularly punitive to the US. The trade-weighted difference between New Zealand and US tariffs for these products is 3.1%.
The 10 largest New Zealand imports from the US where New Zealand tariffs are higher than the US’s are summarised in an Annex in the pdf version linked above. Automotives feature heavily.
In terms of reciprocation and fairness, it is not New Zealand who needs to lower its tariffs
Well over 50% of New Zealand’s goods exports to the US are in HS6 products where the US tariff is higher than the New Zealand tariff.
It would be great if the US were to enforce reciprocal tariffs for these products too. New Zealand exporters would get better access to our 2nd largest export partner.
Sadly that’s not going to happen, as President Trump’s view of reciprocity is focused on instances where other countries charge higher tariffs than the US, not lower.
If tariffs are threatened regardless, how can we make a deal?
Despite the solid arguments above as to why New Zealand should not be targeted[1], it is possible New Zealand could end up being caught in any sweeping or universal implementation of reciprocal tariffs
If this happens, or even ahead of it happening, New Zealand may need to be ready to cut a deal, as the Canadian and Mexican governments did when President Trump threatened 25% tariffs last week. Whether or not such a deal would be honoured is another issue.
What might a deal look like? Here’s one idea. Imagine a scenario where New Zealand says to the US:
We’re all about fair trade with the US.
We’ve identified over 1,350 HS6 products where New Zealand’s tariff on US exports is higher than the US’s tariff on New Zealand exports.[2]
We should amend this immediately, as a close friend and ally of the US.
We will reciprocate US tariffs on these products instead. Matchy matchy, everything’s groovy.
For all other products, we already ensure US exports enter New Zealand at the same or lower tariff than New Zealand exports get into the US. We are more than reciprocating.
In return, it would be great if you could exempt New Zealand from reciprocal or universal tariff increases.
[If pushed] We’ll throw in a lifetime membership at Kauri Cliffs golf course too.
What’s the cost of the deal?
New Zealand would see its tariff revenue fall by around USD27m (NZD46m) per year. We would need to do any such reductions on an MFN basis for all non-FTA sources, not just on US imports.[1]
We would have reduced negotiating leverage for any India FTA and any other future FTAs (though what is the probability-weighted expected value of these FTAs?)
Countries with whom we already have FTAs would be a bit miffed, as we would be reducing tariffs on some of their non-FTA competitors.
Firms ‘shielded’ by tariffs in these products would experience marginal adjustment costs as imports became more competitive.
There would be minor administrative costs of adjusting the New Zealand tariff schedule.
And we’d probably have to pay for one lifetime golf membership at Kauri Cliffs (price unknown).
What might the benefits be?
If President Trump announced, as part of a universal tariff, a 10% tariff on all US imports from New Zealand, the additional duties would be ~USD540m (or NZD900m) per year.[1]
The actual incidence of these tariffs would be shared between New Zealand producers and US consumers/firms. Let’s assume (arbitrarily) New Zealand exporters bore 25% of the tariff burden. If so, the cost would be USD135m (NZD225m) per year.
There would also be small benefits to New Zealand consumers and firms importing any of these 1,350 HS6 products in terms of lower prices, and small allocative efficiency improvements. [2]
We would also see reduced administrative and compliance costs through New Zealand having a ‘cleaner’ tariff schedule if these products all go to zero on an MFN basis.
Summary
Conceding reciprocal tariff reductions would cost New Zealand less than NZD50m per year. If these concessions helped negotiate a deal to exempt New Zealand from extra US tariffs, exporters could avoid hundreds of millions of dollars’ worth of pain.
There would be a non-trivial risk that such a deal would be reneged upon in any case, which would be a hassle. Our FTA partners might not be thrilled that we were effectively reducing their competitiveness vis-à-vis the US. And we might undermine our negotiating position with India.
These are challenging issues in challenging trade times. But such times require creativity and nimbleness. We hope this note prompts further thought on how New Zealand might respond to potential tariff threats.
NOtes
[1] Again, assuming no change in exports to US or product-specific exemptions. As such, this can be seen as an upper bound.
[2] See pp8-12 of ‘Where next for New Zealand’s trade policy?’ for further discussion of the potential costs and benefits of unilaterally removing New Zealand’s remaining tariffs.
[3] That is, we would need to reduce these tariffs on imports from all markets with whom we don’t have an FTA (e.g. India, Türkiye, Switzerland, Brazil, etc.). Estimate is a static analysis for one year. Assumes no change in import patterns.
[4] Along with the other usual arguments about New Zealand being a strong security partner of the US, our shared interests in the Pacific, our largely complementary trade profile that doesn’t threaten US manufacturing jobs, etc.
[5] New Zealand has non-zero imports from the US in only ~590 of these products, but we don’t need to highlight this to the President.
[6] HS6 = six-digit code of the Harmonised System used to classify imports and exports. There are around 5,600 products at the HS6 level. Ideally this analysis would be done at a more detailed HS8 or HS10 level to capture any more fine-grained differences in tariffs, but this data is not readily available from public sources.
[7] From the Confirmation Hearing of Howard Lutnick, Trump’s nominee for Commerce Secretary, 29 January 2025.
[8] There is some suggestion that he is irritated by other countries’ Value Added Taxes (or GST in New Zealand), as there is no Federal-level US equivalent and he and his team perceive this to be unfair.